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<\/a><\/figure><\/div><\/a><\/figure><\/div><\/div><\/div><\/div>\n\n\n\nOne shouldn’t come by without appointment, not even during opening hours. Sometimes the door is closed, that’s when the owner is out to buy more coffee, champagne or cigarettes. Clients who plan on ordering a suit tend to make an appointment anyway. This can happen via Direct Message on Instagram. Instagram is the extension of the real-world shop window on Bleibtreustra\u00dfe, Maximilian Mogg is known among Sartorialists<\/em> the world over because of it. <\/p>\n\n\n\n When he’s at Pitti Uomo, the most important mens fashion fair in the world, he’s regularly stopped and photographed. Even more often now that he has sold his first collection on Mr Porter. The website advertises the collection and Maximilian Mogg with elaborately produced imagery and videos. If one meets Mogg in real life one gets to know a polite young man. He kisses the hand of women, bends the head to salute men. He speaks with a slight Moselle Franconian dialect, his English is fluent and British. And going by his name he could be British. Mogg is an English name with many variations. Based on his appearance he could pass as a cousin of the Tory politician Jacob Rees-Mogg.<\/p>\n\n\n\n His shop in Bleibtreustra\u00dfe is not made to look like an English Club. The couches are Biedermeier, not Chesterfield made from leather, as frequently seen at tailor shops. The oil painting on the wall shows a bearded man reminiscent of Dostojewski. The painting is something of a hallmark for Mogg, it was already present in his apartment and former atelier in the Berlins Kreuzberg neighbourhood. Many of his Instagram-Follower know it through his online photographs. In 2006 He took his first steps towards retail in Kreuzberg with Savile-Row-Suits, which he altered for his clients. Some of those suits were second hand, but some were new. Mogg had the idea to buy suits from the London ateliers that have never been picked up by their clients. Thanks to social media and his activity as a blogger and Journalist Mogg became increasingly famous quickly. His first success was to bring the legendary bespoke tailor Edward Sexton to Berlin for a trunkshow. Sexton was a cutter at Tommy Nutter, the fashionable avantgardist<\/em> among the Savile-Row-tailors. He made suits for Mick Jagger, his wife Bianca and a variety of other stars in the 1970s.<\/p>\n\n\n\n Mogg is well connected in London, he knows many professionals in Savile Row. Tailors, pattern maker, designers, but also customers with taste. That’s how he has taught himself to become a cutter, even without formal education, but rather through \u201clearning by doing\u201c and by studying old cutting books. This is very counterintuitive compared with the German apprenticeship-model, but it has been common in London for more than 100 years that salesmen at the well known houses in Savile Row know cutting, but not sewing. Mogg realised quickly that he wouldn’t be able to learn to sew on the level of the tailors he met in the workshops of the West Ende. Many of them had started their apprenticeship at the age of 16, Mogg knew he was too old to start. Cutting, on the other hand, he doesn’t consider rocket science and thus he actually developed the patterns in his made-to-measure-line himself. Soon bespoke will be available at Maximilian Mogg, cut by Mogg himself. The cutting table is currently being built.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n